What's Happening?
Viking, a prominent cruise line, has hosted a series of events for travel advisors in collaboration with the Australian Brandenburg Orchestra. The events, part of the Orchestra's 'Italian Serenatas' series, took place in major Australian cities including
Sydney, Melbourne, and Brisbane. These gatherings were designed to acknowledge the contributions of travel advisors to Viking's success and to highlight the cruise line's partnership with the Orchestra. The series featured performances of Italian Baroque music, showcasing works by composers such as Vivaldi and Corelli, and was fronted by Italian baritone Renato Dolcini.
Why It's Important?
This partnership between Viking and the Australian Brandenburg Orchestra underscores the cruise line's commitment to cultural enrichment and lifelong learning. By engaging travel advisors through exclusive events, Viking strengthens its relationships within the travel industry, which is crucial for its business model. The focus on cultural experiences aligns with Viking's brand as 'The Thinking Person’s Cruise Line,' appealing to travelers seeking meaningful engagement. This initiative not only enhances Viking's brand image but also supports the arts, promoting cultural appreciation among its clientele.
