What's Happening?
The popular TV show 'Ted Lasso' featured a cameo of the NWSL team Kansas City Current in its Season 4 premiere, filmed at CPKC Stadium. The show's inclusion of the team is seen as an endorsement of women's soccer by co-owner Angie Long. The episode highlights
the potential of women's sports and the growing fanbase for teams like the Current. The cameo is expected to raise the profile of women's soccer, coinciding with upcoming major events like the Women's World Cup and the Olympics.
Why It's Important?
The inclusion of the Kansas City Current in 'Ted Lasso' reflects the increasing visibility and popularity of women's sports. This exposure can lead to greater investment and support for women's soccer, helping to close the gap with men's sports in terms of media coverage and financial backing. The show's influence can attract new fans and sponsors, contributing to the growth and sustainability of women's soccer leagues.
What's Next?
The increased visibility from 'Ted Lasso' may lead to more media opportunities and partnerships for the Kansas City Current and other NWSL teams. As the Women's World Cup and Olympics approach, there is potential for further growth in fan engagement and support for women's soccer. The momentum generated by such media exposure could drive long-term changes in how women's sports are perceived and supported.
