What's Happening?
Stanley 1913, known for its popular 'Stanley cup' tumblers, has selected Born Social as its new agency of record. The agency will handle global social media production and creative direction as Stanley 1913 seeks to expand its brand identity beyond its viral
success. The company aims to engage diverse social communities and broaden its audience by promoting its barware and storage products. Born Social, already familiar with Stanley 1913 through its work in the EMEA market, impressed the brand with its approach to leveraging social media for brand building.
Why It's Important?
This partnership signifies a strategic shift for Stanley 1913 as it looks to sustain its market presence and appeal to a broader demographic. By focusing on social media, the brand aims to deepen its connection with consumers and diversify its product offerings. This move reflects a growing trend among companies to prioritize digital engagement and community building as key components of their marketing strategies. For Born Social, this account represents an opportunity to showcase its expertise in creating impactful social media campaigns that resonate with global audiences.
