What's Happening?
Distinction, a digital consultancy founded by brothers James and Greg Bloor in Nottingham, is celebrating its 25th anniversary. The company has evolved from a small startup into an international firm with offices in the UK and the US, working with over
200 clients on more than 500 projects. Initially operating under the name creo:media, the firm rebranded to Distinction in 2006 and quickly secured contracts with major brands like Unilever and Barclays. Over the years, Distinction has received numerous awards, including British Interactive Media Awards and Kentico Site of the Year awards. The company recently shifted its focus from agency work to digital consultancy, launching a digital product studio called Rise to support entrepreneurs and startups.
Why It's Important?
Distinction's growth from a local startup to a global consultancy highlights the increasing importance of digital transformation across industries. The firm's success underscores the demand for digital expertise and innovation, particularly as businesses seek to enhance their online presence and operational efficiency. Distinction's ability to adapt and expand internationally reflects broader trends in the digital consultancy sector, where firms must continuously evolve to meet changing client needs and technological advancements. This milestone also emphasizes the role of digital consultancies in driving business growth and competitiveness in a rapidly digitalizing world.
What's Next?
As Distinction looks to the future, it plans to continue leveraging AI and digital tools to provide value to clients. The firm's anniversary microsite features predictions from AI models about future industry trends, suggesting a focus on adaptability and innovation. Distinction's ongoing commitment to digital consultancy and product development positions it to capitalize on emerging opportunities in the tech sector. The company's strategic location in London and its expansion into the US market indicate a continued emphasis on international growth and collaboration.
