Eric Boullier Appointed as New WRC Boss in FIA's 'Deal of the Century'

What's Happening? The FIA has announced the appointment of Eric Boullier, former Lotus and McLaren team boss, as the new chief executive of WRC Promoter. This move is part of what the FIA describes as the 'deal of the century' for rallying, following the acquisition of WRC Promoter by Cosmobilis and

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What is the story about?

What's Happening?

The FIA has announced the appointment of Eric Boullier, former Lotus and McLaren team boss, as the new chief executive of WRC Promoter. This move is part of what the FIA describes as the 'deal of the century' for rallying, following the acquisition of WRC Promoter by

Cosmobilis and Park Square Capital. FIA President Mohammed Ben Sulayem praised the deal, highlighting its significance for the future of the World Rally Championship. Boullier's new role is expected to bring fresh leadership and direction to the WRC's commercial operations.

Why It's Important?

Boullier's appointment is a strategic move aimed at revitalizing the World Rally Championship's commercial prospects. His experience in Formula 1 management is anticipated to bring valuable insights and innovations to the WRC. This development could enhance the global appeal and financial stability of the championship, attracting new sponsors and audiences. The deal also reflects the FIA's commitment to strengthening its motorsport portfolio and ensuring the sustainability of its events. Stakeholders in the motorsport industry will be closely watching Boullier's impact on the WRC's growth and success.