What's Happening?
James Rosenfield, a former top executive at CBS, has passed away at the age of 97. Rosenfield served as president of the CBS Television Network and executive vice president of the CBS Broadcast Group during his two-decade tenure with the company. He began
his career at CBS in sales in 1965 and was appointed president of the network in 1977, overseeing affiliated stations. In 1981, he became executive vice president of the CBS Broadcast Group, with responsibilities spanning the network, CBS News, CBS Entertainment, and CBS Sports. During his leadership, CBS aired iconic programs such as 'All in the Family,' 'M*A*S*H,' and '60 Minutes.' After retiring from CBS in 1985, Rosenfield went on to become chairman and CEO of John Blair Communications and later founded JHR & Associates, a media advisory firm.
Why It's Important?
James Rosenfield's passing marks the end of an era for a figure who significantly shaped American television during its golden age. His leadership at CBS, particularly as president of the network and executive vice president of the Broadcast Group, was instrumental in the success of groundbreaking programs that became cultural touchstones. His influence extended across news, entertainment, and sports, contributing to CBS's reputation as a powerhouse in broadcasting. For the media industry, his career exemplifies the traditional path of executive leadership and the impact individuals can have on shaping public consumption of news and entertainment. His post-CBS career further highlights the continued engagement of experienced media professionals in advisory roles, contributing to the evolution of both traditional and digital media landscapes.
What's Next?
While James Rosenfield's passing is a somber event, his legacy is expected to continue influencing media professionals and industry practices. His contributions to CBS and the broader broadcasting landscape will likely be remembered and studied as part of television history. The principles of network management and content development he championed during his tenure may serve as case studies for future media executives. His involvement with organizations like Reisenbach Philanthropies and the International Radio & Television Society also underscores a commitment to industry development and community service, which may inspire continued philanthropic efforts within the media sector. A funeral service is scheduled for 11 a.m. on Wednesday at Riverside Memorial Chapel in New York, with donations in his memory directed to Reisenbach Philanthropies.
Beyond the Headlines
James Rosenfield's career at CBS, particularly during the 'Mad Men' era, offers a glimpse into the unique culture and competitive spirit of early television broadcasting. His anecdotes about competitors gathering at the '21 Club' illustrate a period where personal relationships and industry camaraderie coexisted with fierce professional rivalry. This aspect of media history highlights the human element behind the creation of mass media and the close-knit community of professionals who built the television industry. His mentorship by CBS founder William S. Paley also points to the importance of leadership and succession in shaping corporate identity and success. Rosenfield's life story is a testament to the enduring impact of media on society and the individuals who dedicate their careers to its development, reflecting broader shifts in media consumption and production over several decades.
