What's Happening?
The Texas Hemp Business Council (THBC) has announced that its executive director, Mark Bordas, will participate in a panel discussion at the Hemp Beverage Expo 2026. This event, taking place in Austin, Texas, is a two-day gathering focused on the trends
and innovations within the hemp beverage industry. Bordas will join a panel titled 'The Rules Are Still Being Written,' which will address how businesses are navigating the evolving regulatory landscape. The discussion aims to provide insights into compliance risks and strategic adaptations necessary for hemp operators as state and federal policies continue to change. The panel will be moderated by Cassia Furman of Vicente LLP and will include other industry leaders such as Angus Rittenburg, CEO of Wynk, and Andrea Steel of Banks Law Firm.
Why It's Important?
The participation of Mark Bordas in this panel is significant as it highlights the ongoing challenges faced by the hemp industry in adapting to regulatory changes. The hemp beverage market is rapidly expanding, and businesses must stay informed about legal and regulatory developments to remain competitive. The insights shared during this panel could help industry stakeholders better understand the compliance landscape and prepare for future changes. This is crucial for the growth and sustainability of the hemp industry, particularly in Texas, where recent legal developments have impacted the sector. The event underscores the importance of industry collaboration and knowledge sharing in navigating complex regulatory environments.
What's Next?
As the hemp industry continues to evolve, businesses will need to remain agile and proactive in addressing regulatory challenges. The outcomes of discussions like those at the Hemp Beverage Expo could influence future policy advocacy and litigation efforts by organizations like the THBC. Stakeholders may also look to these discussions for guidance on strategic planning and risk management. The ongoing dialogue between industry leaders, legal experts, and policymakers will be essential in shaping a favorable regulatory framework for the hemp industry.













