What's Happening?
Felix Baumgartner, co-founder of Urwerk, shares insights into his personal relationship with time and watchmaking in a conversation series titled 'Twelve on Time.' Baumgartner reflects on the influence
of an 18th-century tourbillon on his career, emphasizing the importance of emotion in watch design. He discusses the challenges facing the watch industry, such as the risk of uniformity and the need for innovation. Baumgartner also highlights the inspiration he draws from aerospace engineering and science fiction, which shape his approach to creating unique timepieces.
Why It's Important?
Baumgartner's insights provide a glimpse into the creative process behind high-end watchmaking, an industry that combines art, technology, and tradition. His emphasis on innovation and emotional connection challenges the industry to move beyond nostalgia and embrace new possibilities. This perspective is crucial for maintaining the relevance and appeal of mechanical watches in a digital age. Baumgartner's reflections also underscore the importance of personal passion and creativity in driving industry advancements, offering inspiration to both established and aspiring watchmakers.
