What's Happening?
The Walt Disney Company's Disney Entertainment Research, Insights, and Analytics team is actively recruiting for a Content Research Insights & Analytics Intern for Spring 2027. This full-time, six-month internship, based in Burbank, CA, will run from
January 2027 to June 2027. The intern will be responsible for supporting Disney Entertainment's television research and analytics team by analyzing ratings, viewership, and streaming data. Key duties include creating reports, analyses, and presentations, as well as utilizing SQL, business intelligence tools, and scripting languages to communicate insights to stakeholders across Disney Entertainment and the broader Walt Disney Company. The role offers hands-on experience with industry-standard tools such as Nielsen data, Excel, Looker, Alteryx, and Tableau. Candidates must be at least 18 years old, possess unrestricted work authorization, and be enrolled in an accredited college/university pursuing a degree or currently participating in a Disney College Program or Disney Internship. The pay rate for this position in Burbank, CA, is $23.00 per hour.
Why It's Important?
This internship opportunity is significant for several reasons. For aspiring professionals in data analytics and the entertainment industry, it provides invaluable hands-on experience with real-world data from a major global media enterprise. Interns will gain exposure to critical decision-making processes within Disney Entertainment, learning how data insights influence executive strategies. The program's focus on technical skills like SQL, Excel, and various business intelligence tools ensures that participants will develop highly marketable competencies relevant to the evolving media landscape. Furthermore, by working with both U.S. and global streaming data, interns will gain a comprehensive understanding of content performance across different platforms and markets. This initiative also underscores Disney's commitment to nurturing new talent and fostering the next generation of data-driven professionals in the entertainment sector, contributing to a skilled workforce that can navigate the complexities of audience measurement and content strategy.
What's Next?
The internship is scheduled to commence in January 2027 and conclude in June 2027. Prospective candidates are encouraged to apply, with the selection process likely involving a review of qualifications and interviews. Successful applicants will undergo a structured program designed to teach them about key trends in the television industry, program viewership, and the use of various analytics software. They will also have the opportunity to discuss the changing television landscape with experienced industry professionals. Upon completion of the internship, participants will have a robust portfolio of experience and skills, potentially opening doors to future career opportunities within Disney or other media and analytics companies. The program's emphasis on practical application and mentorship aims to prepare interns for successful careers in data and analytics within the television industry.
Beyond the Headlines
Beyond the immediate scope of the internship, this program highlights the increasing reliance of the entertainment industry on data and analytics for strategic decision-making. In an era of fragmented audiences and diverse content consumption platforms, understanding viewership patterns, engagement metrics, and streaming performance is paramount for media companies like Disney. The investment in training future data professionals reflects a broader industry trend towards data-driven content creation, distribution, and marketing. This shift has ethical implications regarding data privacy and the responsible use of audience insights, as well as cultural implications for how content is developed to meet specific demographic preferences. The program also underscores the importance of continuous learning and adaptation in a rapidly evolving technological landscape, where proficiency in tools like SQL and business intelligence platforms is becoming a prerequisite for success in media and entertainment.
