What's Happening?
Music streaming service TIDAL has introduced a new policy aimed at curbing the monetization of AI-generated music on its platform. The policy, announced by TIDAL's EVP and editor-in-chief Tony Gervino, will prevent fully AI-generated music from earning
royalties or being sold directly to fans. TIDAL will also use automated tools to identify and remove AI-generated tracks that impersonate artists. This move is part of a broader industry effort to manage the influx of AI-generated content and protect the authenticity of music. Other platforms like Deezer have also taken steps to address the issue, with Deezer actively removing AI tracks from recommendations and playlists.
Why It's Important?
The policy reflects growing concerns within the music industry about the impact of AI-generated content on artists' livelihoods and the authenticity of music. By restricting monetization, TIDAL aims to protect organic creativity and ensure that artists can connect with their audience without being overshadowed by AI-generated music. This move could influence other streaming services to adopt similar measures, potentially reshaping how AI-generated content is managed across the industry. The decision also highlights the ongoing debate about the role of AI in creative fields and the need for policies that balance technological advancement with the protection of human creativity.
What's Next?
TIDAL's policy is set to take effect on July 15, 2026, and is described as a 'living document,' indicating that it may evolve as the landscape of AI-generated music changes. The effectiveness of this policy in curbing the proliferation of AI music will be closely watched by industry stakeholders. If successful, it could serve as a model for other platforms. Additionally, the response from artists, listeners, and other streaming services will be crucial in determining the future of AI-generated music in the industry.
