What's Happening?
The Charlotte Hornets have signed a one-year deal with Cox Media Group to broadcast all non-nationally televised games over-the-air on WSOC Channel 9 and TV64. This decision allows the Hornets to increase accessibility to their games and engage more fans
across the Carolinas. The deal includes pregame and postgame shows, interviews, and additional programming. DAZN is expected to handle streaming rights, providing a direct-to-consumer option. The Hornets' move aligns with similar strategies by other NBA teams to enhance fan engagement and prepare for future centralized streaming solutions.
Why It's Important?
The Hornets' decision to broadcast games over-the-air reflects a strategic effort to increase accessibility and fan engagement. By providing free access to games, the team is likely to boost viewership and strengthen its community connection. This move positions the Hornets to adapt to future changes in the NBA's broadcasting landscape, including the anticipated centralized streaming hub. The partnership with Cox Media Group is a key step in reaching a wider audience and building on the team's recent attendance growth. The deal also highlights the evolving nature of sports broadcasting and the importance of flexible arrangements.
What's Next?
The Hornets will announce the specific game schedule for WSOC Channel 9 and TV64 at a later date. The team is also in discussions with DAZN to finalize streaming arrangements. As the NBA plans to launch a centralized local streaming hub by the 2027-28 season, the Hornets' current deal allows them flexibility to join this initiative. The team will continue to explore broadcasting options to maximize fan engagement and accessibility, while collaborating with Cox Media Group on local ad sales. The Hornets' approach may influence other teams to adopt similar strategies.
