What's Happening?
Rossendale-based agency Viva has been recognized as the UK's Small PR Consultancy of the Year for the second consecutive year at the CIPR Excellence Awards 2026. The Chartered Institute of Public Relations, which organizes the awards, praised Viva for its
strong commercial performance, professionalism, and commitment to developing future PR professionals. The agency's submission showcased its achievements, including maintaining a fee income of £867,000 during a company restructure, increasing net profit by 16.1%, retaining all key accounts, and securing eight new clients across five sectors. Viva's founder and managing director, Tony Garner, attributed the success to the agency's employee-owned model, emphasizing the collective effort of the team and the trust of their clients.
Why It's Important?
Viva's consecutive win underscores the agency's resilience and adaptability in a competitive industry. The recognition highlights the effectiveness of its people-first model and strategic business objectives, which have led to financial growth and client retention. This achievement not only enhances Viva's reputation but also sets a benchmark for other PR consultancies aiming to balance commercial success with professional development. The agency's ability to secure new clients during a restructuring phase demonstrates its robust operational strategies and market appeal, potentially influencing industry standards and client expectations.
What's Next?
Viva's continued success may lead to further expansion and influence within the PR industry. The agency's focus on employee ownership and professional development could inspire similar models in other firms, promoting a culture of shared success and innovation. As Viva continues to grow its client base and enhance its service offerings, it may explore new markets and sectors, further solidifying its position as a leading PR consultancy. The agency's achievements could also attract talent seeking a dynamic and supportive work environment, contributing to its long-term sustainability and impact.
