What's Happening?
The Professional Women's Hockey League (PWHL) is actively recruiting a Digital Marketing Coordinator to enhance its marketing efforts across various channels. This newly created position aims to support cross-functional marketing initiatives, including
ticket sales, merchandise, and grassroots programs. The role involves executing digital marketing communications to drive revenue and increase brand affinity. The ideal candidate should have a strong foundation in email marketing and digital communications, with a passion for sports. The position offers a salary range of $50,000 to $55,000 USD/CAD annually and requires flexibility to work evenings, weekends, and occasional travel.
Why It's Important?
The hiring of a Digital Marketing Coordinator is crucial for the PWHL as it seeks to expand its reach and engagement with fans. By focusing on digital marketing, the league aims to increase its revenue streams and strengthen its brand presence. This move reflects the growing importance of digital platforms in sports marketing, where effective communication strategies can significantly impact ticket sales and merchandise revenue. The role also highlights the league's commitment to fostering a culture of integrity, innovation, and inclusion, which is essential for long-term sustainability and fan engagement.
What's Next?
The successful candidate will be expected to coordinate and track partnership deliverables, support campaign research, and contribute to the development of email and SMS communications. As the PWHL continues to grow, the Digital Marketing Coordinator will play a pivotal role in shaping the league's marketing strategies and ensuring that its initiatives resonate with a broader audience. The league's focus on digital marketing suggests a strategic shift towards leveraging technology to enhance fan experiences and drive business growth.
