What's Happening?
Lionsgate Television has entered into a non-exclusive agreement with Netflix to stream the Starz franchise internationally and in the U.S. This deal marks a significant move for the franchise since its debut in 2014. Netflix will acquire international streaming
rights to all four Power universe shows, excluding Canada due to existing regional contracts. The original Power series, previously available on Hulu in the U.S., will transition to Netflix in November. Despite this change, Starz will continue to be the primary American platform for the franchise, streaming all episodes on its own services. The deal follows the success of Nemesis, a Netflix original from Power creator Courtney Kemp, which garnered 32.6 million views within six weeks of its release and secured a Season 2 renewal.
Why It's Important?
This agreement between Lionsgate Television and Netflix is pivotal for the distribution of the Starz franchise, potentially increasing its viewership and accessibility. By moving the original Power series to Netflix, the franchise may reach a broader audience, leveraging Netflix's extensive subscriber base. This could lead to increased revenue and popularity for the franchise, benefiting Lionsgate and Netflix. Additionally, the deal exemplifies the growing trend of streaming services acquiring rights to popular series to enhance their content offerings and compete in the crowded streaming market.
What's Next?
The transition of the Power series to Netflix is set for November, with international viewers gaining access to the shows outside Canada. The fifth and final season of Raising Kanan is currently airing, with its finale scheduled for August 7 on Starz. Two upcoming spin-offs, Power: Origins and Power: Legacy, will remain with Starz, indicating continued collaboration between Lionsgate and Starz. The success of this deal may encourage further partnerships and content acquisitions between major streaming platforms.
