What's Happening?
Los Angeles entrepreneur Michelle Schmaderer, in collaboration with empowerment leadership coach Jen Stillion, has introduced House of Profits. This new business-building program is designed for both aspiring and established entrepreneurs, integrating
education, coaching, AI-supported tools, and technology. The program aims to provide a structured approach to business development, moving beyond isolated tactics to focus on long-term growth through robust assets and systems. House of Profits guides participants through critical stages, including identity, positioning, messaging, offers, marketing, customer journeys, monetization, technology, systems, and leadership. The initiative has already seen significant interest, with its initial release generating six figures in founding-member demand, and a broader public expansion is anticipated following the current phased rollout. The full program is scheduled to open on September 29, 2026.
Why It's Important?
House of Profits addresses a critical need in the entrepreneurial landscape by offering a comprehensive, structured framework for business development in the AI economy. Many entrepreneurs struggle with a lack of clarity, structure, and support, often relying on fragmented information or temporary trends. This program's emphasis on building sustainable business assets, such as intellectual property, robust marketing and sales systems, and operating technology, is crucial for long-term success. By integrating AI-supported execution tools and applied AI training, House of Profits prepares entrepreneurs to leverage cutting-edge technology, which is increasingly vital for competitive advantage. The focus on both business strategy and personal leadership development, including confidence and decision-making, acknowledges that entrepreneurial success is multifaceted, impacting not only individual ventures but also contributing to a more robust and innovative business ecosystem.
What's Next?
House of Profits is currently in a phased rollout, onboarding its founding members. This stage involves progressively introducing education, coaching, technology, community support, and implementation resources. The company is actively gathering feedback from these early participants to refine the platform's various elements. Following this founding-member phase, a broader public expansion is planned. The full program is set to officially open on September 29, 2026. Future developments will likely include continued refinement of its proprietary frameworks, such as Laws of Becoming™ and Category of One™ positioning philosophy, and further integration of AI and CRM technologies to enhance the user experience and support business growth. The program's success will be measured by its ability to help entrepreneurs build and scale their brands, services, products, and digital offerings effectively.
Beyond the Headlines
The launch of House of Profits highlights a significant shift in entrepreneurial education, moving towards integrated solutions that combine strategic business frameworks with advanced technological tools like AI. This initiative underscores the growing recognition that successful entrepreneurship in the modern era requires not only strong business acumen but also adaptability to rapidly evolving digital landscapes and personal leadership development. The program's casino-inspired branding, centered on "stop gambling the business away," subtly critiques the often-risky and unstructured approaches many entrepreneurs take. By emphasizing clarity, structure, and support, House of Profits aims to foster a more disciplined and sustainable approach to venture creation, potentially reducing failure rates and promoting more resilient businesses in the AI-driven economy. This holistic approach could set a new standard for entrepreneurial training, influencing how future business leaders are equipped to navigate complex markets.
