What's Happening?
Maesa has announced the opening of applications for its 2027 Magic Incubator Program, aimed at supporting beauty and wellness entrepreneurs from underrepresented communities. The program offers grant funding, education, and networking opportunities to help
transform innovative ideas into successful businesses. It is open to founders who identify as women, BIPOC, LGBTQIA+, differently abled, seniors, and those from low-income backgrounds. The program includes a $35,000 grant, executive education, and mentorship from industry leaders. The initiative reflects Maesa's commitment to fostering inclusivity and diversity within the beauty industry.
Why It's Important?
The Maesa Magic Incubator Program plays a crucial role in promoting diversity and inclusion within the beauty industry by providing resources and support to entrepreneurs from marginalized communities. This initiative not only helps to level the playing field for underrepresented groups but also encourages innovation and creativity in the industry. By investing in diverse talent, Maesa is contributing to a more inclusive and representative beauty landscape, which can lead to a wider range of products and perspectives. The program also highlights the importance of corporate social responsibility in driving positive change.













