What's Happening?
Swiss sportswear company On Holding AG is undergoing a significant restructuring of its global sales organization. The company announced the division of its existing commercial leadership into two distinct roles, effective September 2026. Rebecca Cai,
currently the general manager for the Asia-Pacific region, will take on the newly created position of chief global markets officer. She will oversee market operations across APAC, EMEA, and the Americas, as well as global sales teams. Alice Delahunt will join as chief customer officer, managing the direct-to-consumer business and customer engagement. This reorganization follows the departure of Britt Olsen, the current chief commercial officer, who will leave the company at the end of September 2026.
Why It's Important?
The restructuring at On Holding AG highlights the company's strategic focus on enhancing its market presence and customer engagement globally. By appointing experienced leaders like Rebecca Cai and Alice Delahunt, On aims to strengthen its operational efficiency and customer-centric approach. This move is crucial as the company seeks to expand its footprint in competitive markets and deliver a superior consumer experience. The leadership changes are expected to drive growth and innovation, positioning On to better compete with other major players in the sportswear industry.
