What's Happening?
IHG Hotels & Resorts has opened a dual-branded property near Universal Orlando Resort, featuring EVEN Hotel Orlando Universal Blvd and Staybridge Suites Orlando Universal Blvd. Developed in partnership with Daiwa House Group, the property offers 288 guest
rooms and is located near the Epic Universe theme park and the Orange County Convention Center. The dual-branded approach combines two IHG brands, providing a range of amenities for both short and extended stays. The EVEN Hotel section includes 120 guest rooms with premium bedding and spa-like showers, along with food and beverage options throughout the day. The Staybridge Suites section offers 168 guest rooms with fully equipped kitchens and separate living areas, along with complimentary breakfast and evening social events.
Why It's Important?
The opening of this dual-branded property reflects IHG's strategy to cater to diverse traveler needs by offering a combination of residential-style flexibility and hotel amenities. The location near major attractions and convention centers makes it an attractive option for both leisure and business travelers. The dual-brand model allows IHG to maximize its market reach by appealing to different segments of travelers, from families visiting theme parks to professionals attending conventions. This approach highlights the growing trend in the hospitality industry to offer versatile accommodations that meet the varied preferences of modern travelers.
