What's Happening?
Everton Football Club has unveiled their new home kit for the 2026/27 season. The kit features a classic royal blue design with yellow trim and is sponsored by CMC Markets, replacing the previous sponsor, Stake. The announcement of the new kit comes as part
of the club's preparations for the upcoming season, aiming to refresh their brand image and engage with fans.
Why It's Important?
The unveiling of a new kit is a significant event for football clubs as it represents not only a change in appearance but also a potential increase in merchandise sales and brand visibility. The new sponsorship deal with CMC Markets could provide Everton with additional financial resources, which are crucial for player acquisitions and club development. The design and sponsorship of the kit can also influence fan engagement and loyalty, impacting the club's overall marketability.
