What's Happening?
Meghan Markle's lifestyle brand, As Ever, has experienced a substantial decline in website traffic, dropping by 46% from January to June 2026. This decrease follows Netflix's decision to cancel Markle's lifestyle series, 'With Love, Meghan,' and sever
ties with her brand. The website's visits fell from 268,000 in January to 145,000 in June. Critics have noted a lack of new product introductions and minimal promotional efforts on As Ever's Instagram, which is the brand's primary promotional outlet. The brand's recent promotional content has been criticized for lacking engagement, with some posts being described as 'lazy.'
Why It's Important?
The decline in traffic and the severed partnership with Netflix could have significant implications for Meghan Markle's brand, As Ever. The brand's reliance on online sales means that reduced website traffic could directly impact revenue. Additionally, the lack of new product offerings and minimal promotional efforts may further hinder the brand's ability to attract and retain customers. The situation highlights the challenges faced by celebrity-driven brands in maintaining consumer interest and engagement, especially when key partnerships are lost.
What's Next?
Moving forward, As Ever may need to revamp its marketing strategy to regain consumer interest and boost website traffic. This could involve introducing new products, increasing promotional activities, and exploring new partnerships. The brand's ability to adapt to these challenges will be crucial in determining its future success. Additionally, Meghan Markle's response to the criticism and her involvement in the brand's operations could influence public perception and consumer trust.
