What's Happening?
A new report by Visa and Equals Consulting & Analytics reveals significant service and support gaps within the embedded finance sector. The research, which surveyed over 150 senior executives from banks, fintech firms, and digital asset exchanges across
the UK and Western Europe, identifies a disconnect between the selection of payment partners and the factors that ensure long-term value and scalability. The report highlights that 45% of respondents face service and support challenges that limit their ability to fully capitalize on business opportunities. Additionally, 82% of participants acknowledge the critical role of providers in enabling successful scaling.
Why It's Important?
The findings of this report are crucial for the embedded finance industry, which is projected to exceed €100 billion in Europe by the end of the decade. Service shortcomings can lead to operational inefficiencies, revenue leakage, and hindered growth, affecting the overall potential of the sector. As embedded finance becomes increasingly integral to financial services, addressing these gaps is essential for businesses to achieve scalability and maintain competitive advantage. The report underscores the need for tailored solutions rather than one-size-fits-all approaches, which can better meet the complex needs of businesses in this evolving landscape.
