What's Happening?
New research from Locus, an AI-native logistics technology company, reveals that retail fulfilment is struggling to keep up with the demands of agentic commerce. While 43% of UK shoppers use AI to research products, only 7% report that fast delivery promises
are consistently met. The study highlights the need for flexible and agile fulfilment operations to maintain customer loyalty and meet rising expectations. Locus suggests that agentic fulfilment, which adapts to capacity changes, is essential for delivering on promises made at checkout.
Why It's Important?
The findings underscore the growing importance of fulfilment in the retail sector, as customer expectations for fast and reliable delivery continue to rise. Retailers that fail to meet these expectations risk losing customer loyalty and market share. The research highlights the need for investment in advanced fulfilment technologies to enhance operational efficiency and customer satisfaction. As agentic commerce becomes more prevalent, the ability to deliver on promises will be a key differentiator for retailers.
