What's Happening?
The Indiana Fever, in collaboration with Benge’s Hardware, has announced a new sweepstakes titled 'From the Hardware Store to the Hardwood.' This promotion offers participants the chance to win courtside tickets to an Indiana Fever game, along with other
prizes such as an autographed jersey and a grill. The sweepstakes is open to Indiana residents aged 18 and over, and no purchase is necessary to enter. The entry period runs from June 29 to July 11, 2026, with the winner being selected shortly after.
Why It's Important?
This sweepstakes represents a strategic partnership between a sports team and a local business, aiming to engage the community and boost brand visibility. For the Indiana Fever, it provides an opportunity to increase fan engagement and attendance at games. For Benge’s Hardware, it offers a platform to reach a broader audience and enhance customer loyalty. Such collaborations can be beneficial for local economies by driving consumer interest and supporting local businesses.
