What's Happening?
Tiev Med Spa, located in Costa Mesa, is pioneering a recurring healthcare model in the field of aesthetic medicine. The spa has developed a business model that combines injectables and skin health treatments into monthly membership plans, which include
services like facials and microneedling. This approach has resulted in over 80% of patients returning for ongoing treatments. The spa's co-founder and COO, Ashlyn Freitas, emphasizes the importance of long-term skin health and preventative care, noting that the majority of their clients are between 30 and 40 years old, with a growing number of younger clients seeking preventative treatments. Injectables account for 60% of the business, while skin health treatments make up the remaining 40%.
Why It's Important?
The shift towards a recurring healthcare model in aesthetic medicine reflects broader trends in consumer behavior, where individuals are increasingly viewing aesthetic treatments as part of their regular wellness routine rather than occasional splurges. This model not only ensures a steady revenue stream for businesses like Tiev Med Spa but also aligns with consumer demand for personalized and preventative care. As patients become more informed and discerning, the emphasis on building long-term relationships and trust with providers becomes crucial. This trend could influence the broader healthcare and wellness industries, encouraging more businesses to adopt similar models.
What's Next?
As Tiev Med Spa continues to expand, it plans to focus on advanced training for providers and the integration of new technologies that meet patient demand. The spa is also exploring the potential of regenerative medicine and Korean-inspired treatments, which are gaining popularity in the U.S. market. The rise of GLP-1 medications, which are associated with rapid weight loss, is expected to increase demand for non-surgical aesthetic procedures, prompting Tiev to educate patients on proactive treatments like collagen stimulators.
Beyond the Headlines
The adoption of a recurring healthcare model in aesthetics highlights a cultural shift towards viewing beauty and wellness as integral to overall health. This approach challenges traditional perceptions of aesthetic treatments as luxury services, positioning them instead as essential components of a comprehensive health and wellness strategy. The emphasis on preventative care and long-term outcomes may also lead to increased standardization and quality control within the industry, benefiting both providers and consumers.
