What's Happening?
Barry Bordelon and Jordan Slocum, a Brooklyn couple, have successfully transitioned their personal brownstone renovation project into a thriving interior design and restoration company called The Brownstone Boys. After purchasing a 2,400-square-foot brownstone in Bedford-Stuyvesant
for approximately $1.5 million in October 2018, they embarked on an extensive eight-month renovation. Faced with contractor quotes up to $1 million, they decided to undertake most of the work themselves, learning skills like wood restoration. They transformed the brownstone into a duplex for themselves and a one-bedroom rental unit, which covers about half of their $5,000 monthly mortgage. Launched in 2020, their business now employs four other designers and project managers and has completed over 32 full renovations in New York City. They have also authored a book and appeared on HGTV, sharing their expertise in restoring historic homes.
Why It's Important?
This development highlights the growing trend of individuals leveraging personal passion projects into viable businesses, particularly within the real estate and home improvement sectors. The success of The Brownstone Boys demonstrates the market demand for specialized renovation services that preserve historical architectural details, especially in cities with a rich stock of older homes like New York. Their story also serves as an inspiration for aspiring entrepreneurs, showcasing how determination and a willingness to learn can overcome significant financial and logistical challenges. Furthermore, their ability to generate rental income from their property illustrates a practical approach to managing high housing costs in urban areas, offering a model for sustainable homeownership and business growth.
What's Next?
While the major renovations on their personal brownstone are largely complete, Bordelon and Slocum anticipate ongoing projects due to their passion for design. Their business, The Brownstone Boys, is expected to continue expanding its portfolio of renovation projects across New York City, catering to clients seeking to restore the vintage charm of their homes. Their public profile, enhanced by their book and HGTV appearances, will likely attract more clients and potentially lead to further media opportunities. The couple's journey also suggests a continued focus on educating and inspiring other DIY enthusiasts, potentially through workshops or online content, further solidifying their position as experts in the field of historic home restoration.
Beyond the Headlines
The narrative of The Brownstone Boys extends beyond mere business success; it embodies a deeper appreciation for historical preservation and craftsmanship in an era often dominated by rapid development and modern aesthetics. Their commitment to restoring original details, such as wooden shutters, speaks to a cultural value placed on heritage and the unique character of older buildings. This approach not only contributes to the aesthetic appeal of neighborhoods but also promotes sustainable practices by revitalizing existing structures rather than always building anew. Their personal journey, starting as a couple dating and undertaking a significant financial and physical endeavor together, also underscores the role of shared vision and partnership in achieving ambitious goals, transforming a house into a 'forever home' and a shared love story.
