What's Happening?
DIRECTV has announced a new multi-year agreement with EverPass Media to distribute NFL Sunday Ticket to bars, restaurants, and other commercial venues across the United States. This partnership will allow these establishments to access every out-of-market
Sunday afternoon NFL game through DIRECTV's commercial platform. The agreement also designates DIRECTV as EverPass's Preferred National Distributor for streaming platforms, enhancing the availability of NFL content in commercial settings.
Why It's Important?
This agreement is significant for businesses that rely on sports programming to attract customers, as it provides them with greater flexibility and access to NFL games. For DIRECTV, this partnership strengthens its position as a leading provider of sports content in commercial venues, potentially increasing its customer base and revenue. The deal also highlights the growing importance of streaming services in delivering sports content, reflecting broader trends in media consumption.
What's Next?
Businesses can begin renewing or subscribing to NFL Sunday Ticket immediately, ensuring they are prepared for the upcoming NFL season. DIRECTV will continue to offer a comprehensive sports portfolio, including other major sports leagues, which could further enhance its appeal to commercial customers. The success of this partnership could influence future agreements and the distribution of sports content in commercial settings.
