What's Happening?
Distinction, a digital consultancy founded by brothers James and Greg Bloor in Nottingham, is celebrating its 25th anniversary. The company, which started in 2001, has grown from a small back-room operation into an international firm with offices in the UK
and the US. Initially trading as creo:media, the firm rebranded to Distinction in 2006 and quickly gained a reputation for working with major brands like Unilever and Barclays. Over the years, Distinction has expanded its services and geographical reach, opening a London office in 2008 and expanding to the US in 2016. The company has received numerous awards, including two British Interactive Media Awards and more than 20 Recommended Agency Register awards. In 2021, Distinction shifted its focus from agency work to digital consultancy, launching Rise, a digital product studio for entrepreneurs and startups.
Why It's Important?
The growth of Distinction highlights the increasing importance of digital consultancy in today's business landscape. As companies continue to navigate the complexities of digital transformation, consultancies like Distinction play a crucial role in guiding them through the process. The firm's success also underscores the potential for small startups to grow into major players in the industry, provided they can adapt to changing market demands and leverage emerging technologies. Distinction's focus on digital products and its expansion into the US market reflect broader trends in the consultancy sector, where firms are increasingly looking to diversify their offerings and tap into new markets.
What's Next?
As Distinction looks to the future, it plans to continue expanding its services and geographical reach. The company is likely to focus on further developing its digital product studio, Rise, and exploring new opportunities in the US market. Additionally, Distinction's use of AI models to predict future trends suggests that the firm is committed to staying at the forefront of technological innovation. This forward-thinking approach will be essential as the consultancy industry continues to evolve and new challenges and opportunities arise.
