What's Happening?
Live Tinted, a beauty brand backed by L’Oréal BOLD and Unilever Ventures, has appointed Sherry Jhawar as its new CEO. Jhawar, who previously served as President of BeautyBio, has been involved with Live Tinted as an advisor and board member. Her appointment
marks a 'full circle moment' as she takes on the leadership role to guide the brand's next chapter. Live Tinted, co-founded by Deepica and Neilesh Mutyala, has grown significantly, with its products available in thousands of stores across North America. The brand is known for its inclusive beauty products and its mantra, 'It feels good to be seen.'
Why It's Important?
The appointment of Sherry Jhawar as CEO is a strategic move for Live Tinted as it seeks to expand its market presence and product offerings. Jhawar's experience in the beauty industry and her previous involvement with the brand position her well to lead its growth. This leadership change is significant for the beauty industry, highlighting the importance of inclusive beauty products that cater to diverse skin tones. The backing from major investors like L’Oréal BOLD and Unilever Ventures underscores the brand's potential and the growing demand for inclusive beauty solutions.
What's Next?
Under Jhawar's leadership, Live Tinted is expected to focus on expanding its product line and increasing its retail presence. The brand may also explore new markets and partnerships to enhance its reach. With the support of its investors, Live Tinted could invest in marketing and innovation to strengthen its brand identity. The beauty industry will be watching closely to see how Jhawar's leadership influences the brand's trajectory and how it continues to champion inclusivity in beauty.
