What's Happening?
Alliants, a leader in luxury hospitality technology, has launched New Living, a next-generation platform designed to redefine branded residences. This platform aims to integrate personalized, tech-enabled guest experiences into residential living, drawing
on Alliants' extensive experience in the hospitality sector. New Living supports over 5,500 residences across 80 destinations, facilitating millions of personalized interactions and transactions. The platform is designed to enhance living experiences by offering tools for developers and operators to improve engagement and satisfaction, ultimately driving higher loyalty and value. It addresses the growing demand for flexible living solutions among high-net-worth individuals and digital nomads, providing a cohesive experience that merges hospitality and residential living.
Why It's Important?
The launch of New Living is significant as it represents a shift towards experience-led living in the residential sector, a trend driven by the increasing convergence of hospitality and residential living. This platform offers a solution to the lack of technology integration in branded residences, which has been a barrier to delivering seamless living experiences. By providing tools for personalized engagement and streamlined management, New Living has the potential to increase net operating income (NOI) and return on investment (ROI) for developers and operators. This development is poised to meet the needs of a growing market segment seeking flexible and high-quality living environments, thereby influencing future residential and hospitality industry standards.
What's Next?
As New Living gains traction, it is expected to see increased adoption globally, driven by macro market trends and the evolving demands of residents. Developers and brands may leverage this platform to launch new branded residences, utilizing its best practices and ROI analytics. The platform's ability to offer new revenue streams and enhance resident experiences could lead to broader industry changes, encouraging more integration of hospitality principles into residential living. Stakeholders in the real estate and hospitality sectors will likely monitor the platform's impact on market dynamics and consumer preferences.
