What's Happening?
BWH Hotels, a prominent hospitality enterprise that includes WorldHotels, Best Western Hotels & Resorts, and SureStay Hotels, has announced the launch of a new Upscale & Luxury Worldwide Sales division. This initiative aims to drive commercial growth
across its upscale and luxury hotel properties. The division is designed to capture the growing demand in the global business travel market, which is projected to surpass $2 trillion. The new structure simplifies engagement for corporate travel buyers and helps hotel owners connect with high-value business opportunities. The division will be led by nine regional leaders covering the United States, Canada, and Europe, focusing on high-yield corporate travel sectors.
Why It's Important?
The launch of this sales division is significant as it positions BWH Hotels to capitalize on the booming 'bleisure' travel trend, where business and leisure travel are combined. This trend is creating immense opportunities for expansion in the upscale market. By strengthening its competitiveness in the corporate arena, BWH Hotels aims to deepen relationships with key procurement leaders and deliver profitable, high-quality business for its hoteliers. The initiative is expected to enhance the company's ability to secure strategic corporate agreements across various high-yield sectors, including consulting, finance, entertainment, and healthcare.
What's Next?
The new division will operate alongside travel industry relations and agency engagement teams to build strategic corporate agreements. It will streamline integration so that corporate buyers can easily discover, book, and incorporate upscale and luxury properties into their global corporate travel programs. This approach is expected to strengthen BWH Hotels' position in the upscale and luxury travel market, potentially leading to increased market share and revenue growth.
