What's Happening?
Deftones have announced a 23-date North American tour for 2027, following their annual Dia De Los Deftones concert. The tour will include stops in major cities such as Los Angeles, Dallas, Atlanta, Queens,
and Toronto. Knocked Loose and julie are confirmed to join Deftones for all dates. The first opportunity for fans to purchase tickets will be an artist presale beginning Tuesday, November 17, at 10 AM local time. This will be followed by VIP packages, venue, and Live Nation presales on Wednesday, November 18, also at 10 AM local time. General public sales will commence on Thursday, November 19, at 10 AM local time. Fans are advised to register for the artist presale by Sunday, November 15, and to use the same email for their Ticketmaster account to ensure access. For venue presales, signing up for the local venue's newsletter or checking their social media is recommended for codes. The Live Nation presale requires a free membership to their All Access program.
Why It's Important?
The announcement of Deftones' 2027 North American tour is significant for the music industry and fans, particularly given the band's history of high demand, as evidenced by their need to add a second night at the Kia Forum during a previous Los Angeles visit. The structured presale system, including artist, VIP, venue, and Live Nation options, aims to manage this demand and provide various access points for fans. This multi-tiered approach to ticket sales is a common strategy in the live music sector, designed to reward loyal fans through early access while also maximizing sales. The inclusion of supporting acts like Knocked Loose and julie also broadens the tour's appeal, potentially drawing in a wider audience and contributing to the economic activity surrounding live music events, from ticket sales to merchandise and local hospitality.
What's Next?
Fans interested in attending the Deftones 2027 tour should prioritize registering for the artist presale by Sunday, November 15, at 10 PM PT. Following this, they can prepare for the VIP packages, venue, and Live Nation presales on November 18. The general on-sale will occur on November 19. Prospective attendees are advised to create or log into their Ticketmaster accounts 20 minutes before sales begin and to add billing information for a quicker checkout process. It is also recommended to use only one browser window during the digital queue to avoid errors. The tour dates span from May 5 to June 20, 2027, across various U.S. and Canadian cities, indicating a sustained period of activity for the band and associated venues.
Beyond the Headlines
The intricate system of presales for major concert tours like Deftones' highlights the evolving landscape of ticket distribution in the entertainment industry. While designed to offer early access to dedicated fans, these systems can also create a complex and sometimes frustrating experience for consumers navigating multiple registration deadlines and access codes. The reliance on platforms like Ticketmaster and Live Nation underscores their dominant role in the live event market, raising questions about competition and consumer choice. The practice of offering various presale tiers also reflects a strategic effort by artists and promoters to segment their audience, catering to different levels of fan engagement and willingness to pay for premium access, such as VIP packages. This approach can influence fan loyalty and the overall perception of ticket accessibility.
