What's Happening?
The popular 90-yen cafe pop-up, Himitsu no Drip, has returned to Harajuku, Tokyo, offering a unique selection of 45 drinks, including a new yogurt coffee. Operated by UCC, the cafe is known for its affordable prices and innovative drink combinations.
This year's event runs from July 10 to August 2, 2026, and features a variety of coffee bases mixed with soda, milk, fruits, and flavorings. The pop-up is located near JR Harajuku Station and does not require reservations, making it accessible to visitors looking for a unique coffee experience.
Why It's Important?
The return of the 90-yen cafe pop-up highlights the ongoing trend of unique and affordable culinary experiences in Tokyo, particularly in the vibrant Harajuku district. This event not only attracts coffee enthusiasts but also contributes to the local economy by drawing tourists and locals alike. The innovative approach to coffee, such as the introduction of yogurt coffee, reflects the dynamic food culture in Japan, where traditional and modern flavors often blend. Such pop-ups also play a role in promoting Japanese brands like UCC, showcasing their creativity and adaptability in a competitive market.
