What's Happening?
Becca Millstein, the CEO and co-founder of Fishwife, a tinned seafood brand, shared her favorite interview question with Business Insider. She asks candidates, 'What's your superpower?' to identify their unique strengths. Millstein believes this question helps
reveal a candidate's self-awareness and humility, which are crucial for success in a startup environment. Fishwife, founded in 2020, has gained popularity due to the rising interest in high-protein diets. The brand secured a deal on 'Shark Tank' in 2024, valuing it at $5 million. Millstein's leadership style emphasizes strategic thinking and attention to detail, qualities she believes are essential for founders.
Why It's Important?
Millstein's approach to hiring and leadership highlights the importance of self-awareness and adaptability in the fast-paced startup world. Her emphasis on unique strengths and humility can influence hiring practices across industries, encouraging companies to look beyond traditional metrics. Fishwife's success story, particularly its growth during the pandemic and subsequent 'Shark Tank' deal, underscores the potential for niche food products in the U.S. market. This trend reflects broader consumer shifts towards sustainable and health-conscious eating, impacting food industry strategies and product offerings.
