What's Happening?
Syncro, an IT management software company, has successfully transitioned from an inbound-only marketing strategy to launching 35 self-serve outbound campaigns within a few months. This shift was facilitated by utilizing ZoomInfo's data platform, which
allowed Syncro to generate approximately $400,000 in pipeline and $150,000 in revenue. Previously, Syncro's marketing efforts were limited to inbound strategies, primarily relying on paid search. The company faced challenges in identifying its target market, as managed service providers (MSPs) often do not label themselves as such. By leveraging ZoomInfo's data, Syncro was able to build a self-serve audience, identify MSPs at scale, and re-engage with closed-lost accounts. This new approach has enabled Syncro to launch more campaigns in a short period than it had in the previous two years combined.
Why It's Important?
The implementation of a new outbound marketing strategy by Syncro highlights the potential for significant growth and efficiency gains in the IT management sector. By utilizing data-driven tools like ZoomInfo, companies can better identify and engage with their target audiences, leading to increased revenue and market presence. This development underscores the importance of leveraging advanced data analytics in modern marketing strategies, particularly for companies serving niche markets like managed service providers. The success of Syncro's new approach could serve as a model for other companies looking to enhance their marketing efforts and achieve similar growth.
What's Next?
Syncro aims to further develop its go-to-market strategy by creating a fully autonomous marketing engine. The company plans to maintain over 100 always-on campaigns that continuously pull in fresh data and trigger marketing plays based on real-time signals. This ongoing evolution of their marketing strategy could lead to even greater efficiencies and revenue growth. Additionally, the establishment of a business development representative (BDR) team to handle deals sourced through these new sequences indicates a commitment to sustaining and expanding their market reach.
