What's Happening?
Jon Jones, a former UFC champion known for his record-setting performances, has joined the ownership team of a new Baton Rouge location of Prince St. Pizza. The pizzeria, originally from New York City, is expanding into Louisiana, with the new location set to open
in early fall. Prince St. Pizza is renowned for its Sicilian-style square pies and signature pepperoni-loaded slices. Jones, who retired from professional fighting in 2025, expressed enthusiasm for the partnership, citing a shared passion for the brand's authentic culinary experience. Lawrence Kourie, a development partner at Prince St. Pizza, highlighted Jones's passion and authenticity as key factors in the collaboration.
Why It's Important?
This partnership marks a significant career transition for Jon Jones, moving from the octagon to entrepreneurship. It reflects a broader trend of athletes leveraging their fame and influence to venture into business, particularly in the food and hospitality industry. For Prince St. Pizza, having a high-profile partner like Jones could enhance brand visibility and attract a new customer base, particularly in a new market like Baton Rouge. The collaboration underscores the potential for sports figures to impact local economies and contribute to community development through business ventures.
What's Next?
The grand opening of the Baton Rouge location is anticipated in the fall, with Jon Jones expected to attend. The success of this venture could lead to further expansion opportunities for Prince St. Pizza, potentially involving Jones in additional locations or business initiatives. The partnership may also inspire other athletes to explore similar entrepreneurial paths, fostering a trend of sports-business collaborations.
