What's Happening?
Becca Millstein, cofounder and CEO of Fishwife, a trendy tinned seafood company, recently hired a candidate who reached out via LinkedIn. Despite the overwhelming number of messages executives receive daily, this particular message stood out to Millstein due
to its specificity and directness. The candidate clearly stated the role they were interested in, summarized their relevant experience, and included quantifiable achievements. This approach caught Millstein's attention, prompting her to forward the candidate's résumé to the hiring manager, who ultimately decided to hire them. Millstein emphasized the importance of applying for a job before sending a direct message, as it ensures the candidate's application is not overlooked.
Why It's Important?
This incident highlights the challenges and opportunities of digital networking in the modern job market. As executives are inundated with messages, candidates must find ways to differentiate themselves. The successful candidate's approach underscores the value of clarity, specificity, and quantifiable achievements in job applications. This case also illustrates the potential of LinkedIn as a platform for professional networking and recruitment, emphasizing the importance of crafting personalized and impactful messages. For job seekers, it serves as a reminder to be strategic in their outreach efforts, ensuring their messages are both relevant and compelling.











