What's Happening?
Amanda Rufener has been promoted to Senior Vice President of Exhibitor Marketing & Operations at PaperAirplane, a cinema marketing agency. Rufener, who joined the company in 2021 after 11 years at Lionsgate, will now lead the account team, managing partnerships
with studios and exhibitors. Her role includes overseeing the development of digital marketing materials for upcoming theatrical releases. Rufener's promotion is part of PaperAirplane's strategy to expand its influence in the film industry, having recently launched its platform internationally. The company, founded in 2020, has become a central hub for distributing digital film assets across North America.
Why It's Important?
Rufener's promotion signifies PaperAirplane's commitment to strengthening its leadership team as it expands its market presence. Her experience and leadership are expected to drive the company's growth and enhance its ability to deliver tailored marketing solutions. This move could impact the competitive landscape of cinema marketing, as PaperAirplane continues to collaborate with major studios and theater circuits. The promotion also highlights the company's focus on adapting to the evolving needs of the film industry, potentially setting new standards for digital marketing in cinema.
