What's Happening?
Church & Dwight is actively recruiting an Associate Vice President (AVP) of Marketing for its Touchland brand. This leadership role is critical for overseeing the U.S. domestic and international marketing strategy, brand stewardship, innovation, and go-to-market
execution. The AVP will report directly to the Global Vice President and General Manager of Touchland and will be accountable for the brand's revenue growth, channel efficiency, and cross-functional execution. The position requires leading integrated marketing efforts across brand, product marketing, innovation, performance, retail, and international markets. The ideal candidate will combine strong brand-building expertise with a proven ability to drive measurable commercial growth, translating consumer, cultural, retail, and performance insights into compelling brand strategies and actionable go-to-market plans. The role is hybrid, with required in-person attendance in either Ewing, NJ, or New York City for most weekdays.
Why It's Important?
This hiring initiative by Church & Dwight for a senior marketing role underscores the company's strategic focus on expanding and strengthening the Touchland brand, both domestically and internationally. The emphasis on a leader who can drive both brand building and commercial growth highlights the competitive nature of the consumer products market and the need for integrated marketing approaches. The role's accountability for revenue growth and channel efficiency indicates a direct impact on the company's financial performance and market share. Furthermore, the requirement for experience in scaling consumer brands from approximately $100 million to $300 million or greater suggests an ambitious growth trajectory for Touchland, potentially influencing market dynamics within the beauty and lifestyle sectors. The focus on international markets also signals a broader global strategy, which could lead to increased U.S. exports and international brand recognition for American-based products.
What's Next?
The immediate next step is the successful recruitment and onboarding of the AVP of Marketing for Touchland. Once in place, this individual will be tasked with developing and executing comprehensive marketing strategies, including innovation pipelines, product launches, and omnichannel marketing programs. The AVP will also be responsible for building and developing the marketing leadership team, establishing clear roles and responsibilities, and setting performance expectations. This will involve close collaboration with various cross-functional teams, such as Sales, Digital & Connected Commerce, Operations, Finance, and Product, to ensure alignment on commercial plans and priorities. The new AVP will also focus on retail activation, developing programs to support awareness, conversion, and sell-through at key retail partners, and supporting international markets with localization strategies while maintaining global brand consistency.
Beyond the Headlines
The creation of this high-level marketing position reflects a broader trend in the consumer goods industry towards more sophisticated, data-driven marketing strategies that integrate brand storytelling with performance metrics. The emphasis on both domestic and international market experience suggests that companies are increasingly viewing global expansion not as an add-on but as an integral part of their core growth strategy. The hybrid work model also highlights the ongoing evolution of corporate work environments, balancing the need for in-person collaboration with flexibility. For the beauty and lifestyle sectors, this role signifies the importance of continuous innovation and adaptation to evolving consumer preferences, particularly in digital commerce and omnichannel experiences. The successful execution of this role could set new benchmarks for brand scaling and market penetration in a highly competitive global landscape.
