What's Happening?
Mona Rosene, Global Director of Scientific and Medical Affairs at Niagen Bioscience, presented at Cannes Lions 2026, discussing the science behind NAD+ and its role in energy production and cellular repair. She explained how NAD+ levels decline with age and due
to metabolic stressors like sun exposure, alcohol, and poor diet. Rosene highlighted the differences between NAD precursors such as NR, NMN, and niacin, emphasizing the importance of molecular form for efficient body use. She advocated for focusing on 'healthspan' over lifespan and stressed the importance of clinical research and quality testing.
Why It's Important?
Rosene's insights are crucial as they address the growing interest in NAD+ supplements and their potential impact on health and aging. Understanding the science behind these supplements can help consumers make informed decisions and avoid falling for marketing hype. The emphasis on 'healthspan' over lifespan encourages a shift towards improving quality of life rather than merely extending it. This discussion also highlights the need for rigorous scientific research and third-party testing to validate health claims, which is essential for consumer trust and safety.
