What's Happening?
The Australian animated comedy series 'Do Not Watch This Show,' created by entertainer and bestselling children’s author Andy Lee, has made its North American debut on Amazon Kids+. The complete 12-episode first season launched in the U.S. and Canada
on September 3rd, through a new licensing agreement between 9 Story Distribution International and Amazon Kids+. A 20-episode second season is slated to follow at a later date. The series is based on Lee’s 'Do Not Open This Book' franchise, which has sold over four million copies globally. 'Do Not Watch This Show' centers on Wizz, a pompous blue monster who attempts to sabotage his own television show, inadvertently making it more entertaining.
Why It's Important?
The North American debut of 'Do Not Watch This Show' on Amazon Kids+ signifies a significant expansion for Australian children's content into a major international market. This move provides U.S. and Canadian families with access to a new animated series known for its irreverent humor and unique premise, potentially diversifying the children's programming landscape. For Andy Lee, it represents a substantial international reach for his creative work, building on the success of his book series. The partnership between 9 Story Distribution International and Amazon Kids+ highlights the growing demand for engaging and high-quality children's entertainment on streaming platforms, and the global nature of content distribution in the digital age.
What's Next?
Following the launch of its first season, 'Do Not Watch This Show' will likely be evaluated based on its viewership and engagement metrics on Amazon Kids+ in North America. A second season, consisting of 20 episodes, is already planned for a later release, indicating confidence in the series' appeal. The success of this North American launch could pave the way for further international distribution of the series and potentially other projects from Andy Lee. Amazon Kids+ will continue to promote the show to its subscribers, aiming to attract new audiences and retain existing ones with its unique comedic style.
Beyond the Headlines
The success of 'Do Not Watch This Show' in Australia, where it became the biggest launch for a new children's program in ABC iview history, underscores the global appeal of well-crafted children's content. Its expansion to North America reflects a broader trend where streaming services are increasingly looking beyond traditional domestic markets for original and engaging programming. This cross-cultural exchange of content not only offers diverse entertainment options for young audiences but also highlights the universal themes and humor that can resonate across different regions. The series' premise, featuring a character who actively tries to deter viewers, also offers a meta-commentary on audience engagement and the nature of entertainment itself.
