What's Happening?
The American Library Association (ALA), the oldest and largest professional library association globally, is seeking a Membership Marketing Manager. This role is pivotal in driving membership recruitment, engagement, and renewal through innovative marketing
strategies. The position, based in Chicago, IL, involves developing and executing integrated marketing initiatives that enhance member experience and increase lifetime value. The ideal candidate will have a strategic mindset, strong execution capabilities, and experience in building lifecycle campaigns. Responsibilities include designing lifecycle marketing programs, planning multi-channel campaigns, and collaborating with internal teams to optimize member journeys. The role offers a starting salary negotiable from $75,000, with a 35-hour work week and excellent benefits.
Why It's Important?
The recruitment of a Membership Marketing Manager is crucial for the ALA as it seeks to strengthen its membership base and enhance member engagement. This role will directly impact the association's ability to attract and retain members, which is vital for its mission to promote library and information services. By implementing data-informed marketing strategies, the ALA aims to improve member satisfaction and increase the association's influence and reach. The position also underscores the importance of innovative marketing in non-profit organizations, highlighting the need for creative approaches to membership growth in a competitive environment.
What's Next?
The ALA will continue its search for a qualified candidate to fill the Membership Marketing Manager position. Once hired, the new manager will begin developing and executing the annual membership marketing strategy, focusing on acquisition, engagement, and retention. The role will involve close collaboration with various ALA divisions and stakeholders to ensure a cohesive marketing approach. The successful implementation of these strategies is expected to enhance the ALA's membership experience and contribute to the organization's long-term growth and sustainability.
