What's Happening?
Holmen, a company specializing in fibre-based packaging products, is gearing up to assist its customers in adapting to the upcoming EU Packaging and Packaging Waste Regulation (PPWR). The regulation, which introduces new requirements across the packaging value
chain, is set to be implemented over several years, with specific obligations coming into force between 2026 and 2035. Holmen's products, such as Invercote®, Incada®, Inverform®, and Holmen Elevate, are well-positioned to meet these new market needs. The company is focusing on helping customers understand the impact of these regulations on their packaging strategies and providing solutions that align with future compliance requirements. Paper-based packaging, which Holmen specializes in, is particularly well-suited to meet the PPWR's objectives due to its high recycling rates and exemption from mandatory recycled-content requirements.
Why It's Important?
The implementation of the PPWR is significant as it represents a major shift in the regulatory landscape for packaging in Europe. Companies that proactively adapt to these changes will likely gain a competitive advantage by minimizing future business risks and ensuring compliance. Holmen's focus on fibre-based packaging aligns with the regulation's goals of promoting sustainability and circularity in packaging. By supporting customers in transitioning to compliant packaging solutions, Holmen is positioning itself as a leader in the industry. This proactive approach not only benefits Holmen's customers but also contributes to broader environmental goals by promoting the use of recyclable and sustainable materials.
What's Next?
As the first PPWR requirements begin to apply from August 2026, companies will need to address restrictions on substances like per- and polyfluoroalkyl substances (PFAS) in food-contact packaging. Holmen is already assessing its products for compliance with these requirements and providing necessary documentation to its customers. Companies that start reviewing their packaging strategies now will be better prepared for the upcoming changes, ensuring a smoother transition to compliance. Holmen remains committed to supporting its customers with the necessary knowledge and materials to navigate these regulatory changes effectively.
