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At this point, theParke sweatshirt is a TikTok A-lister. You’ve probably spotted the brand all over your social
feeds, from influencer hauls to college students showing off their latest pickups. Its signature mocknecks and sweatshirts have become a bona fide internet obsession, particularly among the Gen Z crowd that seems to know about everybuzzy drop before the rest of us.
Founded by Chelsea Parke Goles in 2022, Parke started as a reworked vintage denim project before evolving into the sweatshirt brand it is today. Its rise has been fueled largely by TikTok, word of mouth, limited releases, and a devoted college following rather than traditional advertising. Hundreds of videos show students sporting their latest Parke purchases, including RushTokand Spirit Week clips that have helped turn the brand’s sweatshirts into something of a campus uniform.
And Parke’s reach is only getting bigger. On Aug. 25, the brand launched a collaboration with ’47, reworking classic campus staples for its own cult following. The collection includes trendy mockneck sweatshirts, tailored sweatpants designed to go from couch to class, and ’47’s signature relaxed dad hats.
So, yes, Parke is having a moment. Actually, it’s been having a moment for a while. Now, there’s another reason to pay attention: select Parke styles are 20% off for Labor Day.
BEST EVERYDAY STAPLE
Parke Varsity T-Shirt
Available in three colorways and limited sizes, depending on the hue you choose.
When Does Parke’s Labor Day Sale End?
Parke’s Labor Day sale kicked off Friday, Sept. 4, at 10 a.m. ET/7 a.m. PT, and runs through Sunday, Sept. 6, at midnight ET. Translation: You have the holiday weekend to decide whether that sweatshirt you’ve been seeing everywhere belongs in your closet, too.
Considering Parke isn’t known for constant markdowns, the limited window is worth noting.
What’s Included in Parke’s Labor Day Sale?
The 2026 Labor Day event offers 20% off select styles, including pieces from previous seasons, last year’s back-to-school collection, and the Summerland and Coastal drops. And if you happened to miss one of the brand’s buzzy summer releases, this is a pretty good opportunity to circle back.
BEST SOFT & STRETCHY JEANS
Parke Adjustable Jean
Sizes ranging from 23 to 32 are currently in stock. Thanks to custom hardware at the waistband, you can wear these jeans slung low on the hips or cinched up for a higher, more fitted look.
BEST LIGHTWEIGHT SWEATER
Parke Cotton Sweater
With soft cotton, classic stripes, and a relaxed silhouette, this sweater is the kind of uncomplicated layer that earns a permanent spot in your rotation.
BEST SWEATPANTS FOR LOUNGING
Parke Heritage Boxer Sweatpants
With a baggy leg, elastic waistband, and ultra-soft Heritage terry construction, these boxer sweatpants make a strong case for staying in.
MOST VIRAL PICK
Parke OG Varsity Mockneck
It may not be on sale, but this is one of the most viral mocknecks we’ve seen all over our feeds. Scoop one up before it sells out, as only very limited sizes remain.
Parke’s scarcity is part of what makes the brand so compelling. Goles told Forbes in 2025that the company’s deliberate launch schedule, including teaser posts, campaign previews, newsletters, and limited releases, was designed to build anticipation and give customers a reason to keep coming back.
That strategy seems to be working. Parke generated $16 million in revenue in 2024 and drew more than 3,500 people to a SoHo pop-up back in 2025 (with an upcoming one later this September), according to Forbes. Goles was also named to Forbes’ 2025 30 Under 30 list in Retail and Ecommerce.
In other words, the Parke sweatshirt you keep seeing on your feed isn’t going anywhere anytime soon. But the Labor Day markdowns might. If you’ve been waiting for an excuse to finally get in on the Parke phenomenon, this weekend is a pretty good one.
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