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It may be getting colder outside, but Yoonchae’s fall is just heating up, with a new campaign for Aritzia, the
Canadian fashion brand beloved for their style-forward collections and buzzy collaborations.
She’s still on the road for Katseye’s global Wild Tour trek, and just performed on SNL, but Yoonchae took time out of her schedule last month to film the Aritzia campaign in Los Angeles. In a series of photographs taken by Peter Ash Lee (who also shot the single art for the Katseye, Le Sserafim, and Illit collab, “Iconic by Mistake”), Yoonchae poses in Aritzia’s Super Puff jacket, which is now one of the most recognizable and covet-worthy coats for cold temps.
AS SEEN ON YOONCHAE
The Super Après Puff
The singer sports this Super Après Puff, designed with a cropped fit, oversized mockneck collar, and a “hi gloss” finish. Rather than swallowing you up in a large jacket, this one is fitted and flattering.
Of course, you’re also buying this jacket for its protection against the elements, and this shorter Super Puff silhouette still delivers on the cold front, with a premium down fill that Aritzia says keeps you warm to temperatures down to 14°F.
COLD WEATHER COVERAGE
The Super Puff
Yoonchae also models the regular Super Puff jacket, which features a built-in hood, an extended “cozy collar,” and the signature quilted design extending below the hips.
This Super Puff (also in a hi-gloss finish) keeps you warm down to -22°F. In addition to the lightweight padded insulation, the jacket is made of a water-repellent, wind-resistant material.
Yoonchae wears the jacket in a limited-edition “sumac burgundy” colorway, but there are nine colors available in total. Also worth noting: your pup can sport a matching jacket with The Super Ruff Puff, available in sizes XS to 3XLfor $98 here.
Yoonchae also models two other Super Puff styles, which you can see on Aritzia.com. Pricing runs from $225 to $298 for the winter jacket collection.
Aritzia says it tapped Yoonchae for the campaign thanks to her “unapologetic, unfazed energy” that lets her “stay focused on herself — not the forecast.” And lest you think the LA-based girl group member is immune from cold spells, Yoonchae grew up in Seoul, where snow is light but temperatures can drop to as low as 0°F during the winter freeze. Fittingly, the slogan for Yoonchae’s Aritzia campaign is “Get Caught in the Moment. Not the Weather.”
“I’ve always thought of The Super Puff as an Aritzia icon, so it’s really exciting to now be a part of its story,” says Yoonchae in a press release. “I loved getting to style it in a way that feels true to me. It’s cool to take something so recognizable and make it feel completely your own.”
“We’re thrilled to welcome Yoonchae to The Super Puff family,” adds Jennifer Wong, CEO of Aritzia. “She’s a style icon in her own right, with a distinctive point of view and an effortless sense of self-expression. We’re excited to see her bring her unique perspective to The Super Puff, an icon that continues to inspire how people dress for whatever the weather brings.”
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