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Get Crafty With Play-Doh’s Latest
If you’re anything like me, you can immediately recall the unmistakable aroma of Play-Doh from your childhood:
a nostalgic (and trademarked) fragrance that Hasbro, the mega-brand behind this popular modeling compound, claims is “sweet, slightly musky, [and] vanilla-like… with slight overtones of cherry, and the natural smell of a salted, wheat-based dough.”
Itching to go back in time and dig your fingers into those instantly recognizable yellow cans? You can do so once more — yes, even as a full-grown, tax-paying adult — thanks to Hasbro’s newest (and already viral) release, Blooms by Play-Doh, which is its first Play-Doh line designed specifically for grown-ups.
Word of these charming floral kits got out just a few days ago, but the Blooms arrangements have managed to clinch the #1 spot on Amazon’s “Sculpture Modeling Compounds” new releases list practically overnight. They’ve also made their way into the hands of A-listers like Millie Bobby Brown, who said she plans to introduce Play-Doh to her daughter in short order.
Additionally available to shop at Target and Walmart starting at $24.99, the Blooms by Play-Doh sets allow kids at heart to construct their very own bouquets of vivid, lifelike flowers out of the famed mixture of flour, water, and salt that makes up Play-Doh.
Multiple assortment options offer something for every kind of crafty anthophile and include the Garden, Meadow, Rosy Petite, Wildflower Petite, Bluebell Petite, and Blush iterations. The products come with intuitive, step-by-step instructions on how to make each petal and leaf come to life with a dedicated shaping tool, ease them onto stems, and seal everything in place with Play-Doh’s finishing spray.
Blooms by Play-Doh Garden Set
“We had so much fun building our bouquet! Cleaning it was super easy, and it was really durable. I love how this is a kit that can be used many times, and I cannot wait to try different colors to match the season of the year,” shares one Target reviewer.
Blooms by Play-Doh Meadow Set
Comes with blooming tool (plunger, base, and nine tube segments), flower cups, flower centers, stems, multi-tool, vase, bouquet organizer, greenery stems, finishing spray, and 20 sticks of scented compound.
Unlike traditional flowers delivered or handed off in-person to someone you love, these babies are guaranteed to last for months versus a few weeks at best. As if that weren’t reason enough to recommit to your long-forgotten hobby of yore, each Blooms by Play-Doh release is accompanied by a vase for organizing your masterpiece and benefits from a floral scent— turning your abode into a veritable garden.
“The Play-Doh brand has always been about the limitless possibilities of imagination. That feeling doesn’t fade as you grow up, it evolves,” Brian Baker, Senior Vice President of Play-Doh at Hasbro, said in an official statement. “Blooms by Play-Doh serves that need, offering a more elevated, hands-on way to slow down, get lost in the process, and create something beautiful you can enjoy long after you’ve made it.”
Blooms by Play-Doh Rosy Petite Set
Ideal for solo enjoyment, date nights, parties, and long plane rides (if your tray table is big enough).
With this year’s “grandma hobbies” trend stretching well beyond the winter months and people’s need for meaningful, hands-on experiences as a way to unplug being stronger than ever (per Hasbro’s research, approximately one in seven adults is engaging in arts and crafts for stress relief), Play-Doh is coming in hot to deliver your latest excuse for staying in, throwing on a game show in the background, and letting your creativity blossom.
Blooms by Play-Doh Bluebell Petite Set
In 100+ shoppers’ carts as we speak. (Translation: Waste no time in hitting that buy button and rolling up your sleeves.)
Blooms by Play-Doh Blush Set
The new standard for getting her flowers is making them by hand.
Can’t get enough? Play-Doh has also rolled out special refill packs for its Blooms line, allowing you to experiment with even more color combinations.
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