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Not every internet craze is worth the hype (maybe you should put down that 15th bottle of “miracle” skin cream),
but some viral finds really do live up to the social media buzz. Lola Blankets is one of them.
The brand, beloved by everyone from Selena Gomez to Tate McRae, just announced a limited-edition collaboration with LoveShackFancy, another celebrity favorite that Taylor Swift has even been spotted wearing. The new collection is available to shop online now.
Dropping today at 11 a.m. ET, the Lola Blankets and LoveShackFancy release features two distinct prints: One with a white base covered in pink bows and another in an all-light-pink design. Both are available in four sizes — baby, medium, large, and extra-large — with prices starting at around $125 for the smallest items and reaching $425 for the oversized option.
JUST DROPPED
Rosy Bows
Already trending.
While the collaboration stands out for its sweet, signature prints, the blankets still have all the features that made Lola a viral sensation in the first place: Faux fur, machine-washable construction, and the kind of comfort that makes it hard to leave the couch. In my experience, they’re surprisingly forgiving when it comes to spills, too — just be sure to hang it up to dry after.
There’s also another reason to shop the drop: Every blanket comes with a special tote bag customized to match the collection. LoveShackFancy’s regular tote bags can retail for as much as $295, making this a particularly sweet extra to score at no additional cost with your blanket purchase.
JUST DROPPED
Petal Pink
Ships for free.
But just like all good things, there’s a catch… You have to get your hands on a blanket before the collection sells out. The drop launches at 11 a.m. ET (8 a.m. PT), and social media users are already plotting their shopping strategies on TikTok, swapping tips on how to snag a blanket, and even asking who might be able to shop the release for them if they miss out.
And if past Lola Blankets collaborations are any indication, that urgency may be warranted. The brand has teamed up with everyone from Aviator Nation to the New York Yankees, and while not every lineup leaves immediately, its most popular prints can be tough to keep in stock. So, if you want to snag one of these new designs, there’s no time to hesitate.
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