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Rush week is upon us and thousands of college students across the country are seeming ditching their dresses
and heels this year in favor of elevated sweats.
Hundreds of videos have been created on TikTok showing sorority girls showing off their latest purchases from Parke, the gen-z apparel brand founded by Chelsea Parke Goles — a big TikTok creator herself. One video shows students dancing in a RushTok Spirit Week video back in 2025, while sporting their Parke sweatshirts. Other videos offer a sneak peek at the brand’s upcoming collegiate collection with ’47, giving a few lucky campus goers an early look at the new gear.
“Thank God I moved back to my college town because now I get to rock unreleased Michigan Parke on Campus,” one influencer said. Meanwhile, a soon-to-be University of Texas student shared, “I’m obsessed with this set,” while unboxing a new University of Texas merch box and showing off the collection’s mockneck, cap, and hat.
Known for their cozy sweatshirts, pullover hoodies, relaxed denim, and hats, Parke’s latest launch conveniently taps into the college space with a new collaboration with sports apparel brand, ’47.
Launching Aug. 25, the collection reimagines classic campus staples and logo gear through Parke’s elevated, fashion-forward lens. To wit: the collection includes sweatshirts with a trendy mockneck silhouette, tailored sweatpants that you can wear from couch to class, and ’47’s signature baseball caps in a loose, “dad hat” style.
The inaugural drop includes apparel, hats and accessories for the universities of Indiana, Georgia, Michigan, Alabama, Syracuse, Florida, Mississippi, North Carolina, and Texas. Everything is officially licensed and available exclusively at ParkeOfficial.com and 47brand.com, with pricing ranging from $17 to $140.
While college sweats are basically a must-have to rep your school, Parke’s new collection makes the pieces a must-have for clout too. After all, Parke’s launches and collaborations have been known to sell out within days, and their own Parke logo sweatshirts now go for hundreds of dollars on eBay.
All that to say, you’ll want to pick pieces from the Parke x 47 drop ASAP and add what you want to your cart before it’s gone. Here’s a look at what to buy from the new collection.
UNIVERSITY OF ALABAMA
Parke x '47 Alabama Hitch Hat
The Parke x ’47 Alabama Hitch Hat has all the makings of a go-to cap. Between the embroidered lettering, suede brim, and adjustable fit, it’s an easy everyday pick.
UNIVERSITY OF ALABAMA
Parke x '47 Alabama Mockneck
For an easy collegiate-inspired look, reach for this cozy fleece mockneck. It has a relaxed fit that makes it perfect for layering.
UNIVERSITY OF GEORGIA
Parke x '47 Georgia Mockneck
A little collegiate style goes a long way with this cozy fleece mockneck. The relaxed fit makes it easy to throw on and go.
AUBURN UNIVERSITY
Parke x '47 Auburn Mockneck
This fleece mockneck is made for cooler days and plenty of Auburn pride. It has a relaxed fit and custom graphics that make it an easy game-day layer.
UNIVERSITY OF FLORIDA
Parke x '47 Florida Mockneck
Go Gators! This mockneck is selling out quick, with only one size left.
UNIVERSITY OF MISSISSIPPI
Parke x '47 Ole Miss Mockneck
Show a little Ole Miss pride with this cozy fleece mockneck. Its relaxed fit keeps things casual, while the custom graphics make it a fun game-day staple.
SYRACUSE UNIVERSITY
Parke x '47 Syracuse Hitch FM Hat
Most of the Parke x ’47 hats are already sold out, this is your last chance to grab one in stock.
UNIVERSITY OF TEXAS
Parke x '47 Texas Mockneck
Made from soft fleece, this mockneck is the kind of layer you’ll want to live in once the temperature drops. The collegiate-inspired details add a nice vintage touch.
UNIVERSITY OF MICHIGAN
Parke x '47 Michigan Mockneck
Game day or just a regular day, this fleece mockneck is an easy one to throw on. The custom Michigan graphics give it some school spirit, while the relaxed fit keeps things casual.
BEST EVERYDAY LAYER
Parke OG Varsity Mockneck
And if you just want the classic Parke logo sweatshirt, you’re in luck: the site still has this version available in sizes large and XXL for $130.
Since launching in 2022, Parke has gone from Chelsea Parke Goles’ reworked vintage denim project to a viral Gen Z favorite, largely fueled by TikTok, word of mouth, and its especially strong following on college campuses. The brand has built that community without relying on traditional advertising, with limited drops and buzzy collaborations helping turn its signature mocknecks and sweatshirts into campus staples.
From its sold-out collaborations with SET Active to its recent collections with Target and Dunkin’, Parke has continued to find new ways to turn its online following into real-world hype. Now, with ’47 bringing its collegiate sports heritage to the mix, the brand’s latest collaboration feels like a natural next step for a label that has already made its way from TikTok feeds to college campuses across the country.
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