KMOV, a prominent television station in St. Louis, Missouri, has undergone significant transformations since its inception. Originally known as KMOX-TV, the station has evolved in its broadcasting approach, affiliations, and ownership, reflecting broader changes in the television industry. This article delves into the historical development of KMOV, highlighting key milestones and shifts that have shaped its current identity.
Early Beginnings and CBS Affiliation
KMOV began its journey
as KMOX-TV, a CBS affiliate, in 1954. The station was part of CBS's expansion strategy, aiming to strengthen its presence in the St. Louis market. As a CBS-owned station, KMOX-TV was committed to clearing the entire network schedule, ensuring viewers had access to CBS's full range of programming. This affiliation marked the station's early years, establishing its reputation as a reliable source of national news and entertainment.
In 1982, KMOX-TV adopted a 24/7 broadcasting schedule with the launch of CBS News Nightwatch, further solidifying its role as a comprehensive news provider. This move was indicative of the station's dedication to delivering continuous news coverage, a trend that was gaining popularity in the television industry at the time.
Transition to KMOV and Programming Changes
The station underwent a significant transition in 1986 when Viacom purchased it, leading to a change in call letters from KMOX-TV to KMOV. This acquisition marked a turning point in the station's programming strategy. Under Viacom's ownership, KMOV began signing off the air at night, preempting Nightwatch and introducing scattered prime time preemptions. These changes allowed Viacom to exercise greater control over advertising time, replacing CBS prime time shows with alternative programming such as Billy Graham Crusades and National Geographic specials.
This period of programming experimentation was notable for its impact on KMOV's identity, as the station navigated the balance between network obligations and local programming interests. The preemptions were so frequent that KMOV earned a mention in Ken Auletta's 1991 book, "Three Blind Mice," highlighting the station's unique approach during this era.
Modern Era and Ownership by Gray Media
In the 1990s, KMOV's programming strategy began to stabilize as networks tightened contractual obligations, reducing the frequency of prime time preemptions. The station resumed a 24-hour broadcast schedule, aligning more closely with industry standards and viewer expectations.
Today, KMOV is owned by Gray Media, continuing its affiliation with CBS and MyNetworkTV. The station has embraced modern broadcasting technologies and practices, maintaining its commitment to delivering high-quality news and entertainment to the St. Louis community. KMOV's evolution from KMOX-TV to its current form reflects broader trends in the television industry, showcasing the dynamic nature of media ownership and programming strategies.
