KYTX, a television station serving East Texas, has undergone significant transformations since its inception. Originally launched as KLSB-TV, the station has evolved into a prominent CBS affiliate, marking a notable shift in the media landscape of the Tyler-Longview market. This article delves into the historical journey of KYTX, highlighting key milestones and changes that have shaped its identity.
Establishment as KLSB
KLSB-TV was launched on September 1, 1991, as a satellite
station for the Nacogdoches area by the local NBC affiliate KETK-TV. Initially, KLSB had its own studios in Nacogdoches, employing 40 people and producing separate evening newscasts. However, in January 1994, the station discontinued its separate newscasts, resulting in a net loss of about nine jobs, although it maintained a presence in the area.
The station's early years were marked by its role as a satellite broadcaster, primarily serving to extend the reach of KETK-TV's programming. This setup allowed KLSB to cater to the specific needs of the Nacogdoches community while still being part of the larger network of stations in East Texas.
Transition to KYTX
In 2003, Max Media acquired KLSB from KLSB Television LLC, a company that had leased its air time to KETK-TV. This acquisition marked the beginning of a new era for the station. Max Media announced plans to move the transmitter to cover Tyler and Longview, aiming to establish the region's first CBS affiliate in over a decade.
On April 12, 2004, channel 19 relaunched with its new CBS programming, officially becoming KYTX the following day. This transition displaced KTVT and KSLA on many of the region's cable systems, although KYTX continued to air some of KTVT's newscasts until it could establish its own local news operation from studios in Tyler.
Establishing Local News Presence
KYTX began producing local newscasts, branded as Eyewitness News, on September 12, 2004. The station expanded its news offerings with a 5 p.m. newscast in 2005 and a 6:30 p.m. newscast in 2006, focusing on stories from the Longview portion of the market. Despite trailing KETK in ratings, KYTX carved out a niche in the competitive East Texas media landscape.
The station's journey from KLSB to KYTX reflects a broader trend of media consolidation and regional adaptation. By becoming a CBS affiliate, KYTX not only expanded its programming but also strengthened its position in the market, offering viewers a diverse range of content tailored to local interests.
