The 1988 Democratic National Convention, held in Atlanta, Georgia, was not only a political event but also a media spectacle. The organizers were acutely aware of the power of television and visual imagery in shaping public perception. This awareness influenced many aspects of the convention, from the choice of colors to the theme song, all designed to create a specific image of the Democratic Party.
Visual Strategy and Criticism
The convention's organizers chose pastel colors
for the backdrop, believing these would look better on television. The colors, inspired by the American flag, included shades of salmon, azure, and eggshell. This decision was part of a broader strategy to present the Democratic Party in a visually appealing manner. However, the choice of pastel colors was met with ridicule from the Republican Party. They used it as a point of criticism, suggesting that the Democrats were "soft" on issues. New Jersey Governor Thomas Kean famously quipped that while the Democrats might try to talk tough, they would still act like "Pee Wee Herman," contrasting the Democrats' "pastel patriotism" with the Republicans' more traditional approach.
The Power of Music
Music also played a significant role in the convention's media strategy. The theme song, "Turn of the Tide," was composed and performed by Carly Simon, a well-known folksinger and supporter of the Democratic Party. Originally created for the 1984 Democratic National Convention, the song was updated with new verses for 1988. It was released as the B-side of Simon's hit single "Let the River Run" and was featured in various media, including the Emmy Award-winning ABC television special "Free to Be... a Family." The use of a popular song helped to create a sense of unity and optimism, reinforcing the party's message and appealing to a broad audience.
Media's Influence on Public Perception
The 1988 Democratic National Convention demonstrated the growing importance of media in political events. The choice of colors, music, and overall presentation were all carefully curated to create a specific image of the Democratic Party. This focus on media and imagery highlighted the party's understanding of the changing landscape of political communication. By leveraging the power of television and popular culture, the Democrats aimed to connect with voters on an emotional level, presenting themselves as a modern and forward-thinking party.
In conclusion, the 1988 Democratic National Convention was a testament to the power of media and imagery in shaping political narratives. The event highlighted the Democrats' efforts to present a cohesive and appealing image to the American public, setting the stage for the presidential campaign.
